Coffee With Cole: The Digital Writing Podcast

Why Your Niche Isn’t The Problem (The Genius-Idiot Rollercoaster)

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Nov 11, 2024

Struggling with your niche? It’s not the problem! Discover the 'Genius-Idiot Rollercoaster' framework that outlines the emotional ups and downs faced by entrepreneurs. Learn why self-doubt and overconfidence are part of the journey. Quitting isn't the answer; instead, mastering emotional resilience is key. Gain insights on managing high points and coaching through lows to stay focused on what truly matters in your creative endeavors.

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INSIGHT

External Blame

People often blame external factors when they don't see immediate success.
This rationalization allows them to quit easily.

INSIGHT

Genius Delusion

Initial success can lead to inflated self-perception.
This "genius" feeling is often short-lived and followed by a downturn.

ANECDOTE

Ghostwriter Mindset Shift

Cole describes how new ghostwriters often doubt his methods initially.
Upon landing their first client, their mindset flips to feeling like geniuses.

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Why Your Niche Isn’t The Problem (The Genius-Idiot Rollercoaster)

If you're struggling, thinking that your niche is too saturated or that competition is killing your client opportunities, this episode is for you. The problem isn’t anything your’e telling yourself. I walkthrough the “Genius-Idiot Rollercoaster” framework that so many of us entrepreneurs and creators seem to be chained to, riding on a never-ending loop. It's a cycle of self-doubt and overconfidence that most writers, freelancers, and business owners face when trying to grow their online presence and land clients. I break down why this game of emotional pingpong is inevitable—and share why quitting isn’t the answer, how to endure the up and down nature of business, and what soft skill you as a creator need to master. Whether you're building a ghostwriter, entrepreneur, or CEO, this insight will help you stay focused on what matters and remain level-headed through the highs and lows.

(00:00) Intro

(00:12) The Genius-Idiot Rollercoaster

(01:36) Riding Up High

(02:51) Riding Back Down

(03:28) Moral of the Story

(06:18) The Cycle is Inevitable 06:52 Manage the Highs, Coach the Lows

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