Payments on Fire™ Episode 264 - A PSP's Guide to Maximizing Merchant Performance, with Brant Peterson, Worldpay
May 22, 2025
Brant Peterson, Head of Enterprise Product at Worldpay, brings his vast payment optimization expertise to the discussion. They dive into key reasons for failed payments, the importance of fraud management in boosting approval rates, and the recent acquisition of Ravelin for enhanced fraud solutions. Brant also shares insights on utilizing AI and machine learning for smarter payment processing and the future potential of identity and authenticated tokens in building trust. Tune in for valuable strategies from a leader in the payments industry!
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PSPs Drive Approval Outcomes
- Payment service providers materially shape merchant approval rates through routing, tokenization, fraud tools, and issuer relationships.
- Small configuration changes by a PSP can produce outsized approval and revenue impacts for merchants.
Four Primary Decline Drivers
- Four major decline drivers are financial declines, payment-lifecycle issues, card not active behavior, and fraud (including false positives).
- Each driver requires distinct strategies because optimization is not a one-size-fits-all fix.
Make Token Use Adaptive
- Test and adapt token and PAN strategies regionally; fall back to PAN when tokens underperform for certain issuers or bins.
- Keep routing adaptive because issuer maturity and performance change over time.