#23: Patrick Campbell, the importance and value of treating our content team as a media company

Patrick Campbell is the CEO of ProfitWell.com, the software for helping subscription companies with their monetization and retention strategies. Patrick and ProfitWell also provides free turnkey subscription financial metrics for over eight thousand companies. Prior to ProfitWell, Patrick lead Strategic Initiatives for Boston based Gemvara and was an Economist at Google and the US Intelligence community.

Patrick was kind enough to share: 

• The thought process he uses when it comes to making the tough calls, 
• His framework when it comes to balancing the anecdotes and insights,
• Why they decided to move towards a freemium model, and how he suggests businesses to think about a "free plan,"
• How he thinks about content, and why ProfitWell puts such a big emphasis on content, 
• Why he treats their content team as they are a media company, 
• And much much more...

TUNE IN to a juicy episode that's filled with the perfect combination of personal stories, tactical advice and humor. 

Connect with Patrick Campbell:

• https://www.linkedin.com/in/patrickccampbell/
• https://twitter.com/patticus?lang=en
  

Connect with Poya Osgouei:

• LinkedIn: https://www.linkedin.com/in/poyaosgouei/  
  
• Twitter: https://twitter.com/IamPoya