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Fluent Ventures backs replicated startup models in emerging markets
Apr 24, 2025
06:15
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Quick takeaways
- Fluent Ventures is redefining startup success by investing in founders who localize proven Western business models for emerging markets.
- The venture firm highlights the growing viability of exits in emerging markets through successful IPOs, indicating a maturation of investment opportunities.
Deep dives
Emerging Markets and Adaptation Strategies
A new venture firm, Fluent Ventures, aims to challenge the notion that successful startups must originate in Silicon Valley. The firm supports founders who adapt proven business models from Western markets to fit the unique needs of emerging markets, particularly in fintech, digital health, and commerce. Founder Alexander Lazaro emphasizes that local adaptations, rather than mere copies, are crucial for success, citing examples like Indonesia's Gojek, which effectively integrated motorcycle taxis into its ride-hailing service. Fluent plans to deploy $40 million across various investments, focusing on areas where they see the most growth potential.
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