Cox Media Group's Active Listening Advertising Product

Cox Media Group advertised an active listening product that claimed to listen to and translate real-time conversations from smart TVs, smartphones, and other connected devices to target ads based on what people were talking about. The product promised advertisers the ability to buy ads based on specific statements heard, such as discussions about retirement planning or home improvement needs. However, it is unclear whether this product was actually real or more aspirational in nature. The page promoting the product was removed from Cox Media Group's website after it gained attention. While smart TVs have been known to collect data for targeted advertising, the feasibility and scale of the claimed active listening product remains questionable.