We talk about the appeal of buying clothes from catalogues. See links below.
Marshall & Snelgrove catalogue, 'The Visits of Veronica' (1929): http://www.20thcenturylondon.org.uk/mol-77-150-39
Kays catalogues: https://www.worc.ac.uk/discover/world-of-kays-website-charts-20th-century-fashions%20.html
