TechCrunch Daily Crunch TikTok begins testing Footnotes
Apr 17, 2025
TikTok is testing a new Footnotes feature to provide context for videos, aiming to tackle misinformation. Meanwhile, Google has taken a decisive step in the fight against ad fraud, suspending over 39 million accounts using AI technology. On the automotive front, Kia unveils its affordable EV4 sedan, targeting consumers looking for alternatives to the Tesla Model 3. Exciting developments are shaking up social media, advertising, and the electric vehicle market!
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Google's Ad Fraud Crackdown
- Google suspended 39.2 million ad accounts in 2024 for ad fraud, tripling the previous year's number.
- Leveraging LLMs and analyzing signals like business impersonation helped suspend accounts before serving ads.
Kia's Affordable EV4
- Kia debuted its affordable 2026 EV4 sedan, targeting customers seeking budget-friendly EVs.
- With a decent range and tech features, it aims to compete with Tesla Model 3, priced around $35,000.
TikTok Footnotes
- TikTok is testing Footnotes, a feature similar to Community Notes on X, to add context to videos.
- This aims to combat misinformation by allowing users to contribute and vote on helpfulness.