When AI Isn't the Answer

AI is transforming the self-storage industry—from smarter security cameras and chatbots to automated rate comparisons and call evaluations. But how much is too much? In this episode, we take a balanced look at the role of artificial intelligence in storage operations and explore where it helps—and where it may be hurting more than helping.

We discuss this balance regarding:

• Where AI Works Well – Data-driven tasks like rate comparison, call scoring, and tech enhancements (security, chatbots, drones)
• Where AI Falls Short – Creative work like content writing, marketing voice, and brainstorming where human insight is still essential
• AI and Customer Experience – The risk of losing personal touch when AI replaces too much of your team’s interaction
• Practical Use Cases – Evaluating vendors, optimizing marketing campaigns, and using AI to improve—not replace—your systems
• How to Avoid Overuse – Guidelines for keeping your business human-centered while still embracing new tools

Use AI strategically, not automatically. People still matter most in self storage success.

Hosts: Josh Huff & Melissa Huff

Produced by Lighthouse Storage Solutions