Consumer Awareness and Legislative Efforts

Consumers often remain unaware of the extensive data collected and sold about them, contributing to a landscape of digital surveillance. Laws like California's Delete Act, which will require data brokers to facilitate the deletion of personal information by 2026, are being enacted to empower consumers. Such legislation aims to create easier avenues for individuals to manage their data privacy by consolidating their deletion requests rather than approaching multiple companies. There is growing bipartisan support for initiatives to enhance data privacy protections across states, highlighting the rising concern over corporate surveillance practices that affect consumer rights.