One of the biggest obstacles for True Botanicals was the preconceived notion that natural products don't work as well as those riddled with toxins. To prove the potency of natural ingredients, True Botanicals invested in top notch suppliers promoting biodiversity and clinical trials to prove that these ingredients outperformed leading skincare products.
On this episode, True Botanicals founder Hillary Peterson talks customer education, pricing high performing products, her transition away from CEO, and how True Botanicals had to change their plans amid the pandemic.
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