P1 with Matt and Tommy Our reaction to the Alpine F1 car launch
Jan 23, 2026
They describe a cruise-ship F1 car launch with early-2000s vibes and awkward pacing. They critique presenters, cue-card moments, and the livestream disconnect. They brainstorm playful launch ideas and praise the car’s livery. They discuss Alpine potentially switching to Mercedes power and what that could mean for performance.
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Car Launch Felt Out Of Time
- Alpine's cruise-ship launch felt like an early-2000s corporate throwback rather than a modern, engaging reveal.
- Matt Gallagher and Tom Bellingham argue teams must adapt launches for short online attention spans to engage new fans.
Keep Key Speakers Engaging
- Avoid long, CEO-heavy segments when you want broad fan engagement.
- Put charismatic, knowledgeable people on camera to keep viewers invested.
Presentation Must Match Tone
- Live streamed corporate monologues clash with upbeat music and energetic hosts when delivery is flat.
- The hosts said Alpine hired a young presenter but obeyed rigid cue-cards, causing a dissonant, disengaging show.