Jaclyn Mullen has mentored close to 1,000 marketers throughout her entire career across her time teaching at General Assembly, speaking for USC's Masters of Marketing Science program, and building her own teams. Professionally she has spent the past 15+ years riding the digital wave, first starting off in content marketing and organic social in B2C before switching to B2B SaaS. Now at her 4th startup, Jaclyn loves her place as Head of Marketing for TheLoops, an AI platform improving CX, where she handles every aspect of the company’s marketing.

Questions and topics we covered include:

• The skills needed to do well in your first role as a marketing leader
• The basics of B2B marketing strategy
• How freelancing experience translates to management skills
• Should marketing have a revenue goal?
• What are the necessary metrics that marketers should eat, breathe, and sleep?
• Why is it important for marketers to understand the business fundamentals of their organization?
• How much does courage have to do with your career growth?
• Basic networking tips every marketer needs to know

And more!

Connect with Jaclyn on LinkedIn - https://www.linkedin.com/in/jaclynofalltrades/

Connect with me on LinkedIn - https://www.linkedin.com/in/kennysoto