Cara Says It All Episode 27: BABE CHAT with Caroline Birgmann on Branding, Self-Belief, Burnout, and the REAL Life of a Lady Boss
Jun 18, 2017
Caroline Birgmann chats about personal branding, self-belief, and burnout in the life of a female entrepreneur. They discuss the challenges of building a brand, staying true to oneself, and never taking no for an answer. The hosts emphasize the importance of authenticity and reinventing oneself in business, as well as the struggles and rewards of being an entrepreneur.
AI Snips
Chapters
Transcript
Episode notes
Build Brand on Your Passion
- Build your brand based on what you love and your authentic self.
- This eliminates competition because no one can serve clients exactly as you do.
Authenticity Drives Brand Growth
- Caroline initially tried to emulate others, ignoring her own style and preferences like her love for pink.
- She lost followers but then gained thousands after switching to her authentic brand, being herself fully.
Entrepreneurship as Self-Development
- Entrepreneurs don't get regular performance feedback like corporate employees do.
- Running your own business becomes the biggest personal development course, requiring self-affirmation.