Consumer habits have changed considerably over the years. No longer are they persuaded to purchase a product because they saw it on TV or saw an ad elsewhere. They make decisions with their pocketbooks and they also want the products they buy to reflect their values.

On this episode of All Business, Jeffrey talks with Richard Steel, CEO of Parsec Ventures and author of the book, “Elevated Economics” addressing conscious consumerism. Richard tells us why this isn’t a trend, what companies are maximizing opportunities and capitalizing on them, and even leaves us all with some homework.

Buy the book: https://elevatedeconomics.org/

Become a member of the C-Suite Network: https://c-suitenetwork.com/executive-membership

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AB 320: Elevated Economics with Richard Steel