140. Why Executive Reputation Management is Essential to Brand Strategy

All executives have an online presence, and that presence matters.

It matters to the individual, but it also matters with respect to the reputation of the business—because in a digital world, every individual who works for a company represents that brand.

Bant Breen, Founder & Chairman at Qnary, explains how agencies can empower their clients to embrace reputation management as an important pillar of overall brand strategy.

We also discuss:

- Why reputation management is often not given a seat at the table

- How agencies should advise their clients on executive reputation management

- When to focus on reputation management vs brand management

- The evolution of LinkedIn as a reputation management tool

To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

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