In today's episode of the Next Economy MBA Series, we are joined by Erin Axelrod, Partner / Worker Owner at LIFT Economy, to continue unpacking the intricacies of marketing in the Next Economy. In this episode, we discuss everything branding and sales systems; from the concept of brand community to raising capital in the Next Economy. Learn about building a community around a brand, developing a Next Economy sales strategy, aligning your brand with your core customers, how lead qualification works, disqualifying with passion, and much more.
For show notes, visit: https://www.lifteconomy.com/blog/mba22/
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