Travis Makes Money 731: Justin Kline | The RIGHT Way to Do Influencer Marketing
If you’re not leveraging influencers to promote your brand, you may be missing out on one of the number one ways to build a following! Justin Kline is the Founder and President of Markerly, a pioneer of influencer marketing.
Justin has led the company’s growth, guiding strategic direction, product development, and developing Markerly’s platform and media practice. During Markerly’s ascension, he has spearheaded award-winning campaigns for Fortune 500 brands, Non-Profits, and Government organizations. In this episode, we learn about Justin and his unique and holistic approach to influencer marketing.
Tune in if you want to learn the RIGHT way to do influencer marketing, how to avoid typical pitfalls, and how Markerly can help you do it all!
Things you will learn in this episode:
[00:01 - 04:36] Opening Segment
- Justin talks about the generational shift in influencer marketing
- How Justin first started tackling this market
- Translating blog technology into influencer marketing
[04:37 - 15:23] The RIGHT Way to Do Influencer Marketing
- Justin shares his insights on the change in how companies approach influencers
- It boils down to working with the right people
- Enable a level of creative flexibility and control
- The vetting process of finding the right influencer
- Know when to use photo, video, or PR campaigns
- Avoiding missteps when you get into this strategy
- Being disingenuous will be your downfall
- How Markerly helps companies find a good fit
- How they think through the creative process for clients
- Creating a long term strategy to beat the competition
- Why niching down is important for influencer marketing
- You need to align the views and personality of the brand
- It promotes authenticity
- Price control and cost for engagement
- A quick word from our sponsor
[15:24 - 19:26] Justin Kline on Building Your Network
- Justin gives advice around measuring the success of a campaign
- It depends on what the brand wants to accomplish
- Play the long game - look at the content value of influencers
- Who you know or what you know?
- You need both in tandem
- You tend to gain to a network as you have more value to give
[19:27 - 27:09] Closing Segment
- RaNDoM RoUnD
- How to connect with Justin
- Links below
- Final words
Tweetable Quotes:
“[Influencer Marketing] boils down to just working with the right people… making sure that it’s a good match. You’re basically hiring people to be spokespeople for your brand.” - Justin Kline
Resources Mentioned:
Want to connect with Justin? You can follow him on LinkedIn and Twitter. Build a greater sphere of influence and connection with your audience on https://markerly.com/.
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