1 of 3 | Swim University Loses Massive Traffic from HCU - DS502

Doug Cunnington gets an update from his neighbor and friend Matt Giovanisci, the founder of Swim University. They discuss the challenges his website faced following the helpful content update. Matt shares his journey from starting Swim University in 2006 to dealing with the impact of AI and search engine updates. They discuss the importance of diversification, the move towards video content, and the emotional roller coaster of running an online business.

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