Creator Economy Live
Live From San Francisco - How to Build a 17M+ Digital Audience with Marina Mogilko
Apr 10, 2025
Marina Mogilko, a content creator and entrepreneur with over 17 million followers, shares her remarkable journey from immigrant to edu-tech founder. She discusses how she built three thriving YouTube channels and her new venture into healthier snacks for kids. The conversation dives into the importance of community in the creator economy, challenges presented by TikTok's uncertain future, and innovative investment strategies in the creator space. With insights on balancing personal life and professional growth, Marina inspires aspiring creators and entrepreneurs alike.
49:31
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Quick takeaways
- Marina Mogilko's journey from an immigrant entrepreneur to co-founding successful brands illustrates the resilience and adaptability needed in today’s creator economy.
- The democratization of brand-building allows creators like Marina to innovate and directly engage their audiences in product development, moving beyond traditional influencer roles.
Deep dives
Empowering Creators to Build Brands
It's becoming increasingly accessible for creators to establish their own brands, and this trend is reshaping the industry. With advancements in technology and resources, individuals can now create products that are not only profitable but also cater to specific consumer needs. This democratization of brand-building allows creators to leverage their audience for insights into product development. As a result, many are stepping away from traditional influencer roles to create and manage their own brands, reflecting a significant shift in the creator economy.
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