This episode features an interview with Ryan Bonnici, CMO at Gympass. Gympass is a complete corporate wellbeing platform that ignites every journey to feel good. Gympass is reinventing wellbeing, making it engaging and accessible. Ryan is a globally renowned marketing leader and has twice been included in Forbes’ ‘World’s Most Influential CMOs’.

On this episode Ryan shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.

---

“I think at the end of the day, the most important thing with your content investments is to invest in creating really good content.” - Ryan Bonnici CMO, Gympass

---

Episode Timestamps:

*(02:57) - Ryan’s role at Gympass

*(05:54) - Segment: Trust Tree

*(15:15) - Segment: The Playbook

*(16:38) - Ways to do paid marketing right

*(19:25) - The importance of your distribution strategy

*(21:50) - What content you should invest in

*(24:42) - Building roads that lead back to your website

*(30:18) - Segment: Quick Hits

---

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

---

Links

Minisode: Double Jeopardy, Part 1