In this episode of The SaaS SEO Show, we’ve interviewed Elena Luchita, Head of Content and Brand Marketing at Maze, and discussed challenges in building content teams, content strategy, learnings as the first marketer at Maze, and more.

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Timestamps:

(00:00) - Intro
(00:58) - Who is Elena Luchita?
(01:53) - Elena’s background.
(05:22) - What is Maze?
(07:57) - Elena’s biggest learnings working at Maze.
(14:46) - Challenges in building content teams and processes.
(20:09) - Content Strategy at Maze.
(24:41) - How to approach topic clusters.
(31:43) - The future of SEO.
(33:34) - Elena’s thoughts on generative AI and use cases.
(39:34) - Learn more about Elena and Maze and get in touch.
(40:17) - Outro

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Useful Links:

Website: https://maze.co/

Elena on LinkedIn: https://www.linkedin.com/in/elenaluchita/

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Stay Tuned:

► Website: https://minuttia.com

► YouTube: https://bit.ly/2DHaJNr

► LinkedIn: https://bit.ly/2BZJmhb

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Content Strategy with Elena Luchita, Head of Content and Brand Marketing at Maze #91