#43: Josh Cliffords is the founder and CEO of FreeWater, the world’s first free beverage company. Josh has founded numerous companies, but in 2018, he decided to tackle the world’s water crisis and hasn’t looked back. Josh’s ‘negatively-priced’ business model leverages advertising to make goods and services pay for themselves, and while he is currently focused on growing FreeWater, he has plans to continue expanding this business model into new industries.

In this episode we dive into: 

• Their ‘negatively-priced’ business model
• Disrupting industry juggernauts
• Developing new skills as a founder

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