The Future Belongs to Creators Choosing the Right Medium for Creating with Ben Schoeffler
If you’re reading this, chances are you’ve got a creative side hustle. Or at least have the desire to dive into one. But with so much content on the internet and a seemingly endless array of channels, it can feel overwhelming thinking about which one(s) to choose and when. If you’re a blogger, should you spend time and money expanding into podcasting, YouTube, Instagram, or Pinterest? All four?
Sometimes the medium lends itself to your artform. As a musician, SoundCloud or YouTube feels like an obvious choice. But often, it’s about figuring out who your true fans are and going where they’ll meet you.
In this episode, Charli, Haley, and Miguel chat with Ben Schoeffler, a creator who knows first hand the challenges of finding your medium. Ben is also a lead product specialist at ConvertKit. They explore the importance of expectation-setting and building an audience on a platform you own.
“If you have a message you want to share, you need to somehow make it sustainable for you...I was doing a disservice to my fans by not monetizing a lot earlier on to make it sustainable for me and them.” ~ @BenSchoefflerMain takeaways
- To maintain your passion, start by focusing on the platforms you love.
- If you’re struggling to grow on one platform, look for opportunities to repurpose your existing content elsewhere.
- Expand into as many mediums as possible so you have a greater chance of finding the initial momentum that’s so important for long-term success.
- Your primary medium has to be financially sustainable for it to help you grow and maintain your audience.
- Set expectations for content milestones appropriately, otherwise failure will happen consistently.
- Transparency will move the creator community forward faster than anything else.
Connect with our hosts
Links
- Ben On YouTube
- Brilliant Side
- Shut Up, Brain
- Craft & Commerce Conference
- Matt Ragland
- Ali Abdaal
- ConvertKit Grow Your Audience Challenge
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