The AI Download Inside Coca-Cola’s Viral AI Ad: Can Machines Create Culture?
Eric W. Shamlin breaks down how AI is transforming everything from high-budget ad campaigns to human connection—blurring the lines between innovation, emotion, and employment.
This episode is sponsored by PRophet Human Led. AI Fed.
And HiveLighter — Smart summaries. Real insights. More doing, less scrolling.
This week on The AI Download, Shira Lazar is joined by Eric W. Shamlin, CEO of AI-native studio Secret Level, to unpack the next wave of human-AI collaboration in media and marketing. With decades of experience across major creative agencies and global brands, Shamlin brings a sharp, ethical lens to the AI conversation—challenging industry fears while urging a human-centered approach to innovation.
From the rise of AI-generated media to the emotional entanglements we may form with machines, the episode explores how creators, brands, and governments must step up to shape AI’s future.
They also dive into:
🔹 Why backlash against AI in advertising often reflects deeper human bias
🔹 How AI tools are transforming documentary filmmaking and creative access
🔹 The double-edged sword of job displacement vs. opportunity creation
🔹 How smaller brands can use AI to punch above their weight
🔹 Why legislative involvement is essential for safety and fairness
🔹 What attachment theory tells us about our evolving relationship with machines
Plus: The geopolitical tension behind AI’s global race, and how entertainment must evolve—or get left behind.
🎙 Guest: Eric W. Shamlin
CEO of Secret Level https://www.secretlevel.co/
Connect on LinkedIn: linkedin.com/in/ericshamlin
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🎬 Produced by Musso Media
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Sponsored by:
👉 Special Thanks to PRophet for Sponsoring this episode. PRophet is an award winning AI that offers services for marketing and PR leaders looking to make better, faster brand decisions. Go to prprophet.ai to learn more…PRophet. Human Led. AI Fed.
Thanks to our sponsor, Hivelighter —the AI-powered tool that supercharges your reading and research with personalized insights. Want to dive deeper? Check out The AI Download Collection, where we’ve curated the top highlights from our biggest AI stories. Just click this Hivelighter link to explore more.
Credits
This episode of The AI Download was hosted, created, and executive produced by Shira Lazar. Executive Producer Michele Musso, with video and audio editing by the Musso Media team. Creative Director Nadia Giosia with Mint Labs. Music by PALA, Catalina Coastline (licensed under Boss Soundstripe Productions by BMI). Produced by Musso Media. © 2025 Musso Media. © 2025 Shira Lazar. All rights reserved.