B2B Marketing Exchange How Content & SEO Strategy Can Turn Your Website Into A Lead Gen Machine
Nov 20, 2024
28:28
Want the secret sauce for diversifying lead gen sources and using digital content to generate warmer, low-cost leads? Don’t miss this session replay on today’s episode to hear how WIKA USA partnered with EVGMedia to write content using longer-tail, higher-converting search terms, generate leads via website and blog form fills, and boost overall website traffic.
In this session replay from B2BMX East in Alpharetta, GA., WIKA's Director of Marketing, Jessica Woodside, and EVGMedia's Director of Audience Development, Laura Lee, will uncover how to:
- Develop a winning SEO strategy
- Focus on optimizing content with low search rankings
- Increase the number of Google featured snippets via content editing and more
- Develop your own internal linking strategy to keep users on your site and engaged
- Measure success with meaningful metrics.
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