

Datumo: The New Challenger to Scale AI
Aug 13, 2025
Explore the rise of Datumo as a formidable competitor in the data labeling market, freshly funded with $15.5 million. Discover their innovative approach aimed at improving safety benchmarking and AI model evaluation. The discussion also covers the competitive landscape involving giants like Scale AI and Meta. With plans to expand into the U.S. and Japan, Datumo is positioning itself for significant growth in this dynamic industry. Tune in for insights on funding journeys and future expansion strategies!
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From Labeling To Model Safety
- Datumo began as a data-labeling company and now offers safety benchmarking to monitor and improve AI model outputs.
- Expanding from annotation to evaluation positions them to service trust, safety, and compliance teams without heavy developer involvement.
Crowdsourced Labeling Via A Reward App
- CEO David Kim built a reward-based app that lets anyone label data in their spare time and earn money.
- The crowdsourcing approach rapidly scaled human labeling capacity and validated demand during early customer discovery.
Early Validation And Rapid Growth
- Datumo secured pre-contract sales before the app was complete and passed $1M revenue in year one, signaling strong demand.
- After seven years they serve 300+ clients and generated about $6M last year, showing consistent growth.