A push to get Kiwis talking about systemic issues leading to child abuse.
The Dear Children campaign has launched today - with a letter to kids and parents countrywide, focusing on preventing all forms of child maltreatment
Children's Commissioner Claire Achmad says child homicide cannot be ignored.
She told Ryan Bridge on average, one child is killed every five weeks, but it's not too late for change, so eventually children will grow up in New Zealand feeling safe.
She says it starts with awareness.
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Heather du Plessis-Allan Drive