Under the Influence Podcast Ep 45- Guac Is Extra : The Cado Founders Anne Buehner and Mary Carr
Sep 18, 2019
The founders of The Cado, Anne Buehner and Mary Carr, talk about their avocado museum. They discuss their inspiration behind creating a product with a story, the planning process for the event, and exploring the interactive exhibits. They also discuss their passion for their business and the importance of responsible influence on social media.
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Origin Story Over Avocado Toast
- Anne and Mary brainstormed the idea over avocado toast and immediately sketched the concept within 48 hours.
- They chose avocados because the fruit had layers and a strong San Diego connection.
Jason Mraz On The Walkman Guide
- The Cado partnered with Jason Mraz to narrate their walkthrough and used cassette walkmen as part of the experience.
- Visitors take a cassette from the wall, play it, then switch headphones off to interact with the physical exhibits.
Design Maps Story From Skin To Pit
- The exhibit maps the avocado from skin to pit to teach ripeness, nutrition, and origin through tactile and visual design.
- Intentional multi-sensory storytelling makes the pop-up both educational and highly shareable on social media.