#115: Decarbonization-as-a-Service for the World's Biggest Carbon Emitters — Maria Fujihara, CEO of Sinai Technologies

My guest today is Maria Fujihara, Founder and CEO of Sinai Technologies.

Sinai Technologies is a VC-backed enterprise software company that measures, analyzes, prices, and reduces GHG emissions for large companies.

In addition, Maria is the former:

• Coalition Advisor for Project Drawdown
• Technical Coordinator for the Green Building Council in Brazil
• Participant in the Global Solutions Program (GSP) at Singularity University

In this episode, we talked about:

• Her origin story, coming to the US from Brazil with nothing, and then raising $40M and employing 60 people
• How they chose to work with some of the world’s biggest polluters
• Her work to find cultural and business alignment with her carbon-intensive customers
• The challenge of stranded assets for large corporations
• How their SaaS solution helps companies understand and take action on decarbonization
• The role of TCFD and CDP in GHG reporting and corporate governance
• How her company moves sustainability from a cost center to a value adder
• What it’s like being a woman CEO of a VC-backed company
• The HeartMath Institute and the connection between the heart and the brain
• Recommended books
• And lots more

Hope you enjoy it!

And give Maria a shout-out on LinkedIn, Slack, or Twitter by sharing this podcast with your people.

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