242: How Nonprofits Can Harness Brand Strategy to Drive Alignment and Action with Bill Cummings & Todd Hiestand

In this episode of What the Fundraising Podcast…

Joining Mallory today are Bill Cummings and Todd Hiestand, the co-founder and director of branding and the co-founder and director of web strategy at Liminal, a branding and messaging agency with 50 years of combined nonprofit experience. They specialize in branding, strategy, and engagement. 

In the nonprofit landscape, a clear and consistent core message is not a luxury but a necessity. Most of the founders carry the vision in their heads, which leads to staff and board members guessing and external audiences receiving mixed signals unless you codify the message. Having strong core messaging helps nonprofits to communicate their purpose effectively, stand out from others, and build trust. It gives everyone, including the frontline staff members and donors, an easy understanding of what the organization does and why it matters. Messaging will become the foundation of strategy, storytelling, and long-term growth when done well. Listen as Bill, Todd and Mallory go searching for the importance of core messaging and branding in nonprofits

In this episode, you will be able to,

- Learn the importance of having an ideal external presence.

- Discover the relationship between core messaging and strategic planning.

- Learn why you need to extract and codify the founder’s vision.

- Discover the role of clarity and consistency in core messaging. 

Get all the resources from today’s episode here. 

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