In this episode, we're learning from Daniel Lauber, founder of CERVO Mountain Resort, in a conversation with our innovation correspondent Matthias Huettebraeuker about reimagining what hospitality can be today. Daniel shares how CERVO evolved from a modern hunting lodge concept into a holistic “way of living” rooted in community, culture, and connection. He explains why mindfulness and enjoying life can naturally coexist, what authenticity really means beyond alpine clichés, and how design, rituals, and programming can create meaningful spaces for guests, staff, and locals. For hospitality leaders, this episode offers a deeply thoughtful look at innovation, guest expectations, and the human side of building a resort that feels alive.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

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