The Justin Prince Show What really happened with Mōdere
Nov 3, 2025
Join Truman Hunt, a former Nu Skin executive and co-founder of Make Wellness, alongside direct-selling veteran Justin Serra, as they unravel the dramatic journey behind Make Wellness' inception. They share insights on the shock of termination emails, the emotional toll of lawsuits, and how integrity led them through tough times. The conversation highlights the innovative use of bioactive natural peptides and their unique social retail model. It's a comeback story filled with resilience and the power of redirection amidst chaos.
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Termination Email Shock
- Justin Prince and Justin Serra received termination emails out of the blue while traveling and on calls.
- Both describe the moment as surreal, terrifying, and emotionally devastating to their families and careers.
Debt Created A Narrative Incentive
- Truman Hunt explains private equity owners borrowed massive sums and put debt on the company, creating pressure to craft a public narrative.
- That financial context made scapegoating leaders strategically useful for the owners to explain struggles to lenders.
Documentation Turned The Tide
- Justin Serra documented extensively and produced evidence that Modere's allegations were laughable in hearings.
- Settlement talks began only after Serra's evidence undermined the claims, showing documentation mattered.
