The Best One Yet đŚ âSharkTank.comâ â Amazonâs knock-off pitch show. Olive Gardenâs Uber reversal. A human-free social network.
Sep 20, 2024
Amazon's new shopping TV show takes a page from Shark Tank, combining reality and commerce like never before. Olive Garden's stock skyrockets after a surprising shift away from Uber for deliveries. Then, the conversation shifts to a curious social network where users can gain a million bot followers, raising questions about social media authenticity. Finally, meet singles at the Weekend Run Clubâit's a fresh take on dating that just might replace your favorite apps!
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Amazon's 'Buy It Now'
- Amazon launched "Buy It Now," a Shark Tank-style show where winners get Amazon promotion, not checks.
- This "TV commerce" merges shopping and entertainment, featuring celebrity guests like Gwyneth Paltrow.
TV Commerce
- Amazon's "Buy It Now" seems slow compared to one-click buying, adding friction to the process.
- However, it combines engaging content with product promotion, potentially boosting sales through entertainment.
Olive Garden Embraces Delivery
- The Olive Garden, known for dine-in, partnered with Uber Eats for delivery, marking a significant shift.
- This move followed declining sales, with the deal boosting Darden Restaurants' stock by 10%.