THE EPISODE:
Matias provides an overview of digital assets (NFTs) and how they can drive meaningful engagement for consumer brands. He shares case studies, professional anecdotes, and a vision for how web3 technology can bring unique benefits to the customer while driving revenue for companies by pursuing a creative, new approach to old school value propositions. Matias emphasizes that this area of innovation should not be about market speculation, but instead about delighting a company's loyal community. Most importantly, it should be incredibly simple and easy for the customer to use. In fact, he argues that web3 and blockchain technology will only reach mass adoption if and when the end-user doesn't have to know they are interacting with "on chain" technologies. When the sceptics are delighted, the technology will have found its place.

EPISODE RESOURCES
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GUEST:
Matias Marquez is the CEO of ethos, a company that is on a mission is to elevate engagement for brands and their customers with digital assets. Matias is an active advisor and investor in technology companies as well as a PowerPlay Young Entrepreneurs Ambassador. He founded Buyatab in 2009, led it to become a global leader in digital gift giving and sold it to Atlanta-based FLEETCOR Technologies. (NYSE: FLT). Throughout his career, Matias has received many awards for his entrepreneurial success, including a BC Business Top 30 Under 30 in 2016; winner of the 2016 EY Entrepreneur of The Year award; Canada’s Top 40 Under 40 in 2017; and a Forty Under 40 recipient in 2018.

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GUEST QUOTE:
"What's more impactful is we need to get this technology in the hands of people and delight them."

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HOST - Ashley Smith

Music by: Spottie WiFi
Presented by: Fame Lady Squad...

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