Glasp Talk Maja Voje: AI Upends GTM — Where Humans Still Win | Glasp Talk #61
How is AI rewriting go-to-market playbooks—and where do humans still have the edge?
In the 61st episode of Glasp Talk, we sit down with Maja Voje, a bestselling author and one of the world’s leading go-to-market strategists. Maja has helped over 10,000 companies develop repeatable GTM systems, worked with giants like Tesla, IBM, and Microsoft, and authored the Amazon bestseller Go-To-Market Strategist. She also founded Growth Lab, where she builds AI-powered GTM systems and has trained over 8,500 professionals worldwide.
In this conversation, we cover:
- The three stages every startup must navigate: problem-solution fit, product-market fit, and GTM + scaling
- How AI is reshaping go-to-market motions—from inbound and outbound to paid, community, ABM, and PLG
- The new reality of Generative Engine Optimization (GEO) and how startups can win traffic in the AI-first era
- Why distribution is now “the queen” and how audience-first strategies are reshaping startup growth
- Where human marketers still matter most: taste-making, stakeholder management, and trust-building
If you’re a founder, marketer, or growth leader navigating the AI era, this episode offers practical frameworks and hard-earned insights on building GTM strategies that actually work today.
——📚 Reference Videos:
- Was the Sean Ellis Test already in place at Dropbox?
- Is the AI project in Reid Hoffman’s office intended only for internal use, or will it be launched externally?
- Do startup founders still need human co-founders now that AI agents can act as virtual CTOs, COOs, or CBOs?
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About Glasp TalkGlasp Talk is a conversation series where we explore the minds of leading thinkers, builders, and lifelong learners.Each episode dives into the guest’s personal journey, learning habits, knowledge systems, and philosophies—offering a rare glimpse into how they think, grow, and create impact.🌟 Past guests include:
- Sean Ellis (Growth hacking pioneer)
- Gary Rivlin (Pulitzer Prize-winning journalist, author of AI Valley)
- Julian Treasure (Five-time TED speaker with over 100M views)
- Bozena Pajak (VP of Learning at Duolingo)
- Jason Feifer (Editor-in-Chief of Entrepreneur Magazine)
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