Balancing Advertising Across the Open Web, Social Platforms, and Premium Publishers

Live from the GroupM Rooftop on Day 3 of Cannes Lions 2024, GroupM's Chief Operating Officer in the UK Luke Bozeat, Paul Nasser, RVP, Agency Partnerships at IAS in EMEA, and Anja Spielmann, Global Brand Experience Director at Mars, talk strategies for navigating the interplay between advertising on the open web, social platforms, and premium publishers.

Recorded Live from The GroupM Rooftop on Day 3 of Cannes Lions 2024

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