Mastering the science of selling

Joe Marcin, CRO at Kyriba, reveals a turning point in his career that led him to discover the triangulation of bringing experience, data, and the art of selling together to help him make great business decisions.

Early in his career, Joe feared a career in sales meant schmoozing prospects on a golf course. But then he discovered sales was really about processes he could learn, repeat, and scale. Joe breaks down the science of selling and shares stories illustrating how data combined with experience can drive record-setting business outcomes.

Key Takeaways:

04:57 - 05:54 Understanding the science of selling

09:07 - 10:02 How to get a team on board with the science of selling

13:33 - 14:26 Data Breakout: Metrics to influence the future

18:25 - 20:29 How to begin bringing the science into your sales process

23:59 - 24:47 Micro Action: Start bringing the science of selling to your organization

Want to explore Revenue Intelligence for your org? It starts here: https://www.gong.io/revenue-intelligence/

Connect with Devin Reed: https://www.linkedin.com/in/devinreed/

Connect with Sheena Badani: https://www.linkedin.com/in/sheenabadani/

Connect with Joe Marcin: https://www.linkedin.com/in/jmarcin/