Promoter 101 # 181 - Live Nation's Executive President of Touring International Music Phil Bowdery
Aug 30, 2019
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Live Nation's Executive President of Touring International Music, Phil Bowdery, discusses topics such as the music business in Canada, putting together tours and working with different offices around the world, the challenges of competing, ticketing systems, continuous learning, and overcoming obstacles. The episode also teases a war story with Chuck Morris and hints at a featured interview with Bobby Corey in the next episode.
Understanding the nuances of different markets is crucial for successful concert promotion.
Promoting a combination of global and local acts is essential for sustained touring success.
The Concert Promoters Association (CPA) in the UK plays a vital role in fostering a healthy and efficient concert promotion ecosystem.
Deep dives
Promoter101 Merchandise for a Good Cause
Promoter101 has teamed up with the Recording Academy's Music Care Foundation to raise funds for the music community. Listeners can support the cause by purchasing a limited edition Promoter101 T-shirt or hoodie on the promoter101.net website. 100% of the proceeds will go to Music Cares, providing critical assistance to music people in need. Shipping and handling is included, making it a great way to donate and look stylish.
Promoter101 Podcast Features Phil Boudre
Episode 181 of the Promoter101 podcast features an interview with Phil Boudre, the Live Nation Executive President of Touring International. Boudre shares insights and experiences from his career, including working on big tours and managing domestic acts in the UK. He also discusses the challenges and strategies of the European market, the importance of marketing and ticket pricing, and the competition among promoters in the UK. Plus, he reflects on his time with SFX and the formation of Live Nation.
Summary of Chuck Morris' War Story
Chuck Morris, the well-known concert promoter, shares a war story on episode 181 of the Promoter101 podcast. He recounts a memorable experience with a young comedian named Steve Martin during a show at Ebbets Field. Martin led the audience across the street to a diner to buy everyone coffee, resulting in a hilarious scene involving directing traffic and a run-in with the police. Morris praises Martin's brilliance and humor, emphasizing his unique and entertaining approach to live performances.
Promoter101 Discusses UK's Concert Promoters Association
Promoter101 highlights the Concert Promoters Association (CPA) in the UK, which comprises around 59 members. The podcast episode explores the role and coordination of CPA in the UK market. It discusses how members work together in a competitive environment, sharing experiences, and collaborating to address common concerns in the industry. The importance of trust, relationships, and the benefits of a level playing field are emphasized in fostering a healthy and efficient concert promotion ecosystem.
Understanding the importance of market-specific strategies
Promoting concerts in different markets requires understanding the nuances of each region, including languages spoken, cultural preferences, and local holidays. It is crucial to adapt marketing strategies accordingly and consider factors like language-specific acts, media preferences, and timing of on-sales. This knowledge helps maximize ticket sales and create successful tours.
Balancing global and local acts for a successful touring business
In the concert industry, promoting a combination of global and local acts is essential for sustaining a successful touring business. While big international acts like Billy Joel and Justin Timberlake attract broad audiences, it is also important to support domestic acts that can fill arenas and stadiums within their home countries. Understanding the market's preference and adapting to different languages and currencies are crucial for achieving long-term success.
