College admissions coach Nancy Steenson is an expert at helping students and parents navigate this often daunting process. In this episode of the Portfolio Intelligence podcast, she discusses underutilized strategies that students can use and how to find universities that try to lure good students with tuition discounts and scholarships. Steenson also lists helpful tips for the college application process, including how to write effective essays, what to look for in a college, how to prep for standardized tests, and how the pandemic has affected the admissions process.