Motley Fool Money All About the Ads
Aug 10, 2023
Tim Beyers, a Motley Fool analyst, dives into the shifting world of advertising and investment strategies. He discusses how Disney's price hikes may nudge subscribers towards ad-supported tiers and analyzes the growing popularity of sports betting. The conversation shifts to The Trade Desk's innovative role outside traditional advertising frameworks and the importance of targeted retail ads. Tim highlights how data advancements are revolutionizing audience engagement in this rapidly changing landscape.
AI Snips
Chapters
Transcript
Episode notes
Traditional TV's Decline
- Traditional TV viewership is declining due to the rise of alternative platforms and short-form media like TikTok and YouTube.
- Live sports remain the primary draw for linear TV, while streamed channels attract buzz with other shows.
The Rise of Ad-Supported Streaming
- Disney+ price hikes and the expansion of ad-supported tiers suggest streamers are encouraging ad-supported options.
- This mirrors Netflix's strategy, indicating a focus on maximizing ad revenue.
Hulu's Advantage
- Expect aggressive marketing of the Hulu bundle, capitalizing on its established ad-supported model.
- Hulu's flexibility allows for diverse content creation, potentially attracting a wider audience.