When creativity works, business impact and returns outsize anything derived from efficiency, according to Tara Tan.

On this week’s episode, we welcome back Tara Tan, Founder and Managing Partner at Strange Ventures, to hear about her investment experience at IDEO Ventures, qualities that she looks for in company founders as a designer-turned-capitalist, and specific examples of design helping companies succeed.

Timestamps:

00:00:00 Intro
00:01:12 VC Hits and home-runs throughout Tara’s career
00:03:23 If a founder doesn’t value design
00:04:41 Case 1: How design helped shape PillPack
00:06:06 Case 2: How River Financial turned to design to discover its users
00:08:38 Early stage companies and product-market fit
00:10:03 Founders have a personal purpose tied to their business
00:10:33 The art and science of finding unicorns
00:18:57 Capitalism needs creativity, more than creativity needs capitalism
00:19:45 Lightning questions
00:23:10 Three takeaways

Episode References:

Tara Tan | The Strange Review
Tara Tan | LinkedIn
Rei Inamoto | Instagram
Rei Inamoto | X
I&CO | Corporate Site

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Creative Capital Formula for Business Success - E22