#4 Navigating Relevancy in Digital PR with Gisele Navarro

We had the pleasure of speaking with Gisele Navarro, co-founder of Neomam, renown for exceptional hero content. As we delved into the topic of relevancy in digital PR, Gisele shared her insights on how the concept of relevance has evolved over the years, particularly in the context of link building and content creation. Throughout our conversation, we explored the challenges of defining relevance, especially when it comes to balancing SEO needs with brand messaging. Gisele pointed out that many professionals in the industry tend to be too literal in their interpretation of relevance, which can stifle creativity and limit the potential for innovative campaigns.

00:00:07 - Introduction to the Podcast Welcome to the Digital PR Podcast, hosted by Steve Baker and Louise Parker, as they discuss the evolving landscape of digital PR and introduce their guest, Giselle Navarro.

00:01:54 - Meet Giselle Navarro Giselle shares her background, including her journey from Argentina to becoming the CEO of Neomam, a renowned content marketing agency, and her passion for content-led link building.

00:04:41 - The UK Digital PR Scene The hosts and Giselle discuss the differences in the digital PR industry across the globe, particularly focusing on the UK's advanced approach to content-led link building and the influence of leading agencies.

00:09:01 - Understanding Relevancy in Digital PR Giselle explains her perspective on relevancy, highlighting its importance in digital PR and how it has evolved over time, particularly in relation to audience and topic relevance.

00:41:05 - Delivering Relevant Work The conversation wraps up with insights on how to ensure the delivery of relevant work through effective client briefs, understanding client needs, and identifying appropriate verticals for campaigns.

Check out the full transcript here.

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About the Digital PR Podcast

Hosted by our very own Heads of PR, Lou and Steve, we recorded our first episode of the Digital PR Podcast back in December 2022, and have had some fascinating conversations with movers and shakers from the PR industry in the UK and further afield, sharing their knowledge and experiences.

To let us know about any topics you’d like us to cover or guests you’d like to see (maybe you’d like to be a guest yourself?) drop us a line at dprpodcast@propellernet.co.uk. If you’re really enjoying the show, make sure to rate the podcast 5 stars and leave us a review.

The Digital PR Podcast is brought to you by Propellernet and sponsored by Coverage Book. You can also watch on Youtube as a video podcast.

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