Social Currency with Sammi Cohen Actionable Lessons From Launching Social Currency
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Dec 26, 2025 Sammi reflects on a transformative 2025, sharing her journey from Amazon employee to podcaster. She recounts challenges like building a podcast studio during LA fires and emphasizes the necessity of diversifying revenue streams. The importance of a personal brand is highlighted, alongside mindset shifts that encourage dreaming big and using visualization for goal achievement. Sammi discusses overcoming comparison and planning for future growth, reminding listeners that taking risks is part of the journey.
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Studio Setbacks Led To Building Her Own Space
- Sammi Cohen recounts studio disruptions from LA fires to Spotify closing that forced her to find a permanent space.
- She ultimately built her own podcast studio, learning technical setup and taking a financial risk to gain control.
Quitting Amazon To Focus Full-Time
- Sammi launched Social Currency in May and quit Amazon the next month to run the business full-time.
- She describes the financial fear of leaving a steady job and the early reliance on freelancers and editors.
Invest In Your Personal Brand Early
- Invest in your personal brand because it becomes your virtual real estate and helps land real-world opportunities.
- Start posting thought leadership and use AI to draft ideas you then make your own.