The Asia Tech Podcast had a blast talking to Adam Simon, the US Head of Innovation at UM Worldwide. UM Worldwide is a strategic media planning agency that operates in more than 100 countries. Adam is focused on the intersection of emerging technology and changing consumer behavior.

Some of the topics that Adam discussed:

Originally working in the theatre
Yet was always interested in technology
Attended an innovative graduate program at NYU focused on creative technology
How technology and media are disrupting existing businesses
The speed at which platform technology changes and helping clients adapt
The expansion of content creation beyond those who think of themselves as creators
Global culture and global distribution
Content localization
The impact of streaming services on content creators
Media and the evolving metaverse
Turning anything into shoppable media

Other titles we considered for this episode:

Sometimes You Just End Up In It
Constant, Accelerating Change
They Don't Have to Be Mutually Exclusive
I Think About It as Presence
There Are Probably 7 Year Olds On Roblox Making More Money Than Me

EP 172 - Adam Simon - US Head of Innovation at UM Worldwide - So Much of Our Daily Life Has Become About Media Production