Code and Conquer - The Indie Hacker Podcast #027 From 0 to 100k MRR with Marie Martens
In this episode of Code & Conquer, Tobias interviews Marie Martens, co-founder of Tally Forms. They discuss the origin story of Tally, the challenges faced by bootstrapped startups, and the strategies they've implemented to grow their user base without a massive marketing budget. Marie shares valuable insights into their unique pricing model, the importance of customer support, and their vision for the future of Tally.
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Chapters
00:00 Introduction and Episode Setup 00:29 Meet Marie Martens: Founder of Tally Forms 01:16 The Birth of Tally: From Hotspot to Form Builder 03:45 Navigating a Competitive Market 05:31 Growing Tally: From Zero to Thousands of Users 08:04 The Free Tier Strategy 12:20 Customer Support Challenges 16:01 Building a Team and Scaling Up 18:23 Future Vision and Potential Risks 23:40 Achieving Financial Milestones 24:26 Navigating Business Growth 26:19 Profitability and Personal Milestones 27:48 Scaling Challenges and Strategies 32:36 Exploring New Marketing Strategies 34:38 SEO and Content Marketing Insights 36:27 Building in Public and Community Engagement 40:48 Target Audience and Market Focus 44:50 Final Thoughts and Advice for Indie Hackers
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Marie's Twitter: https://twitter.com/MarieMartens
Tally Forms: https://tally.so/
My own website: https://icebearlabs.com
You can find this podcast on: https://codeandconquer.fm
Find our product here: https://www.repodcasted.com/