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Launching an unproven concept into an untapped market segment requires exceptional courage. For Emma Wykes and Seedlip, the vast potential they saw in the non-alcoholic spirits category transformed this calculated risk into a pioneering opportunity.

Join host Andres Correa as he sits down with Emma Wykes, the former COO of Seedlip Drinks. As a figure who played a pivotal role in building the world's first non-alcoholic spirits brand that caught the attention of industry giant Diageo, Wykes's entrepreneurial journey serves as a prime case study of how founders can successfully build disruptive brands that last.

Now a founding partner at Pollen Projects and CEO of Seasn Cocktail bitters, Emma brings her wealth of experience in the beverage industry to share invaluable insights on what it takes to launch and scale innovative drink concepts in today's competitive market.

Featured Guests:

Emma Wykes, Founding Partner of Pollen Projects & CEO of Seasn

Mentioned in this episode:

Seedlip
Diageo
Pollen Projects
Seasn

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What It Takes— Building a Category-Leading Brand with Seedlip’s Emma Wykes