Alessandra Colaci is the VP of Marketing at Mailshake, is an easy-to-use sales engagement platform for turning cold prospects into warm leads. Brett and Alessandra discuss the golden ratio between SEO and brand content, the 80/20 rule, and the benefits of engaging in Slack communities and building one to one relationships with marketers online.

0:00 Intro
0:58 Conversation with Alessandra
2:47 Mailshake
6:15 Golden ratio between SEO and brand content
9:38 Growing marketing team
11:11 Future proofing and cross functional collaboration
15:13 Partner marketing role
17:55 Enablement and retention
23:20 Building relationships online
30:40 Goals for next year
32:10 Connect with Mailshake
32:54 Outro

Join The Juice

Finding the golden ratio between SEO and brand content with Alessandra Colaci of Mailshake