Revenue Strategies Expert: Price is an Illusion, Rethink Your Attitude to Retention & Build Things People Want to Pay For

In the latest episode of Retain: The Customer Retention Podcast, host Lauren DeSouza speaks with Eddie Hartman, a Partner and Member of the Board at Simon-Kucher. Together, they discuss why even the coffin industry considered customer retention, how a tragic example from England in the 1800s can inspire your business’ retention strategy, why price is an illusion and why building things people want to pay for is the difference between success and failure.

Eddie specializes in developing high-growth revenue strategies, and conducting effective go-to-marketing planning to achieve recurring revenue excellence. As well as being a licensed attorney, he is a contributor to the best-selling book Monetizing Innovation: How Smart Companies Design the Product Around the Price. Eddie has started and operated multiple companies with a total valuation in excess of three billion dollars, and is a frequent keynote speaker and lecturer at universities including Stanford, Yale and Havard.

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Previous guests include: Dave Kerpen, Shep Hyken, Joey Coleman, Dan Gingiss, Brittany Hodak, Ron Kaufman and Jim Tincher.

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