WSJ Tech News Briefing Why Google Wants You to Know the Environmental Cost of AI Queries
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Aug 29, 2025 Discover the intriguing world of deep research in AI chatbots and its enhanced search capabilities. Learn about the hidden environmental costs associated with generative AI, including energy and water usage. Explore the often-overlooked water footprint of data centers and Google's efforts to promote transparency in its resource consumption. Finally, gain insights into how users can minimize their energy usage while navigating the growing demands of AI technology.
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Deep Research Mode Explained
- Nicole Nguyen describes deep research as a toggle on major chatbots that runs lengthy, thorough internet analysis.
- She says it can take 10–30 minutes and repeats searches until satisfied, producing cited, in-depth responses.
Using AI To Replace Days Of Googling
- Nguyen compares deep research to doing many Google searches at once and feeding the AI complex personal constraints.
- She used it to narrow EV choices by collating forum posts, specs, and anecdotal fit details into one report.
Time Savings From Deep Research
- Nguyen says deep research saved her hours compared with manual searching and Google rabbit holes.
- She often gets a finished, usable report in about 10 minutes that would otherwise take days.