I scream, you scream we all scream for a more just world. Rob Michalak, Social Mission Special Projects Director and self-proclaimed “Village Elder” at Ben & Jerry’s, joins Aaron to explore the concept of linked prosperity and how business can create justice in the world. Rob and Aaron discuss how Ben & Jerry’s became the pioneer in putting purpose alongside product and mission and how the company’s 1997 progressive values statement about advancing new models of economic justice is more true today than when it was written. Listen in to learn the value of standing for something whether or not everyone likes it and how you can raise the bar on business decisions. Rob also shares his favorite flavor. Learn more about Ben & Jerry’s at benjerry.com and on Instagram at @benandjerrys.
Production Credits: Aaron Kwittken, Jeff Maldonado, Lindsay Hand, Ashley McGarry, Katrina Waelchli, and Mathew Passy
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Brand on Purpose